IHG and Siam Sindhorn to open first Vignette Collection hotel in Asia

Designed by award-winning design firm Eight Inc, the 393-key Sindhorn Midtown offers effortless elegance through bold art and inspired design.

IHG Hotels and Resorts and Siam Sindhorn Co., Limited recently announced the first Vignette Collection hotel to open in Asia, in the bustling city of Bangkok. Sindhorn Midtown will join IHG’s newest Luxury & Lifestyle collection brand in March 2022.

This closely follows a successful first partnership between the two companies with the opening of Kimpton Maa-Lai Bangkok in 2020, that launched IHG’s global boutique brand into Southeast Asia. This will be the second luxury and lifestyle brand that IHG and Siam Sindhorn will debut to Southeast Asia and Thailand. Both hotels are situated within Sindhorn Village, a development project that spans 42 rai in the area of Langsuan Road and Soi Tonson.

Designed by award-winning strategic design firm, Eight Inc, the 393-key Sindhorn Midtown delivers effortless elegance through bold art and inspired design. Opened in March 2020, the hotel blends contemporary interiors with warm hospitality, and innovative technology that keeps guests connected.

Forty minutes from Suvarnabhumi Airport, Sindhorn Midtown sits in the neighborhood of Langsuan, with easy access to both Sukhumvit and Silom. An urban Langsuan sanctuary, all rooms and suites contain signature artworks from local artists such as Kachama Perez and offer modern amenities, including Fritz Hansen’s iconic Drop™ chairs.

Well-known for sweeping skyline views from its rooftop pool, facilities also include three restaurant and bars, one of which is a collaboration with Saneh Jaan, five-time Michelin-star restaurant, a swimming pool, fitness centre and over 170 square metres of meeting space.

Thailand continues to be a strong growth market for IHG, with 29 hotels across eight brands in the country and another 34 properties in the pipeline. Vignette Collection recently became the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries. IHG Hotels & Resorts’ first collection brand is part of the Luxury & Lifestyle portfolio of brands, along with Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.

About Vignette Collection 

Vignette Collection, IHG Hotels & Resorts’ first collection brand, is a family of one-of-a-kind properties in sought-after urban and resort locations where guests can indulge in a growing passion for stays that are authentic, experiential and considered. Here for the next generation of luxury travellers seeking both discovery and purpose, Vignette Collection weaves responsibility, community and locality together for stays that are as distinct as our hotels. The first hotels to join the collection include Hotel X Brisbane Fortitude Valley in Brisbane, Australia and The Aquatique Pattaya in Pattaya, Thailand. More than 100 properties globally are anticipated to join over the next 10 years. For more information, visit www.vignettecollectionhotels.com.